Changing fashion (Swimsuit), c. 1920.



1920sFashionGeisha/Maiko/OnnanokoSports & Athletics
Tagged with: , ,

Japanese swimsuit fashion, c. 1920.

“As with interwar flappers in Europe and America, a new philosophy was emerging [in Japan] in which physical activity became a space of a fashion-spectacle and its product of a healthy body was considered prepossessing and feminine. The new body consciousness of the moga [modern girl] was manifested in the popularity of ocean bathing and the swimsuit.

“By the mid-Taisho period [1912-1926], bathing was increasingly common for young middle-class Tokyoites. The influence of Hollywood on Japanese moga fashions in undeniable and helped spawn the new sexuality based on a healthy physicality, but the change was essentially a product of the processes of modernism.”

Japanese Fashion: A Cultural History, Toby Slade, 2009

Please support this site. Consider clicking an ad from time to time. Thank you!

2 thoughts below on “Changing fashion (Swimsuit), c. 1920.

  1. Pingback: Geta (Footwear) | Old Tokyo

  2. Pingback: "Modern Girl" (and "Modern Boy"), c. 1930. | Old Tokyo

Leave a Reply