Takashimaya Department Store, c. 1940.
Imatake Shichiro was born in Kobe in 1905. Influenced by Italian painter Massino Campigli and a student of post-Imperessionist Hayashi Shigeyoshi, Imatake would go on to establish himself as a commercial artist and leader of the Japanese Modernist movement in graphic design, quickly became one of the leading figures of mid-century Japanese commercial art and package design.
Imatake was employed first and principally by Daimaru department stores, with whom he worked on-and-off in their advertising section from 1927 until his death in 2000.
He would also accomplish many commissioned works including a postwar assignment from Takashimaya department stores (including the postcard designs displayed on this page, ca. 1947) and, perhaps most famously, his pre-war era iconic logo and packaging designs for Kyowa rubber bands and Mentholatum ointment, designs that are still in use today more than 90 years after their inception.