From the reverse of the postcard (below):
“Kayaks, removable boats with motor, motor boats of all types, Cruisers. Hydrofoil motorboats unique in Europe. The Eipet-KB, shown on the back, is a boat built especially for caravanning and other. It is built in very thick plasticized canvas. Wooden frame, completely removable, inflatable, it can be stored in its bag; is supplied with motor.
“Unrivaled prices for everyone.
“Complete documentation. Free color catalogs.
“Cash – Credit
“17,850 frs Luxury tax included”
“Japan’s rapidly expanding economy in the 1950s and 1960s resulted in more leisure time recreational options for people, including the creation of a nascent domestic marine leisure market.
“With histories of small-engine manufacturing success, Honda, Yamaha, Suzuki and Kawasaki began exporting small-engine outboard motor overseas led by Tohatsu, a Tokyo manufacturing company founded in 1922 that began producing Japan’s first outboard motors in 1956.”