Marugata (round-shaped) woolen shawl, advertising postcard, c. 1930.



1930sFashionModernization
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Marugata (丸形, round-shaped) woolen shawl, advertising postcard, c. 1930.

See also:
Sheep grazing in the shadow of Ezo Fuji, Hokkaido, c. 1930.
Kimono fashion, c. 1910.

“Prior to Japan’s expanded contact with the world outside its borders in the mid-1850s, wool was a relative novelty, confined to such uses as the fabric of [feudal] military campaign coats (jimbaori) … The [Meiji era] military class promoted Western-style uniforms starting in the 1870s, yet Japanese wool consumption depended on imported fabrics from Germany and England through the late 1890s.

“… It was not until the kimono-wearing consumer adopted woolens and worsted wool that one can speak of a wool industry in Japan. Increased demand for coats to be worn over the kimono – known as tombi, nijumawashi, and asumakoto – ignited the market, as many were made of woolen fabrics.”

Kimono: A Modern History, by Terry Satsuki Milhaupt, 2014

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