Ginza Tokyu Hotel, c. 1965. “Swiss management … 450 air-conditioned and soundproof rooms in the heart of Tokyo.”

“450 rooms with private bath, shower and radio. The GINZA TOKYU HOTEL is the most up-to-date, entirely air-conditioned and soundproof establishment in the very heart of Tokyo. It also provides the utmost in comfort, convenience and gracious living, as well as all the facilities of a first class hotel.”

– Above postcard reverse description.

Built in 1960, the 10-story hotel was initially the only 4-star hotel in Tokyo. Rooms rate c. 1961 (when US$1 = ¥360) were single-room ¥1,800-¥2,200, Japanese-style rooms ¥3,500-5,000, and the deluxe double suite cost ¥20,000. During the summer months, the hotel’s roof-top garden served a cold buffet and beer affording an unexcelled, panoramic night view of Tokyo from 11-stories up. The roof-top also held a golf practice range. The Ginza Tokyu Hotel closed in May 2001.

Magazine advertisement, Ginza Tokyu Hotel, c. 1965. Room rates were advertised in US dollars, and included Single with bath: $5 and up; Twin with bath: $10 and up; Double suite: $42 and up.

Ginza Tokyu Hotel, c. 1970. “The Ginza Tokyu Hotel is a quiet oasis in the throbbing heart of the world’s biggest and busiest city.