“Near the Shimbashi Bridge there is a large bazaar called the Hakuhinkan [Esteemed Goods Hall], in whose three-story building more than seventy large and small shops open and sell foreign goods, toys, pictures and photos, fancy goods, toilet articles, stationaries, and porcelain wares.
“When it comes near the end of the year, here the great sale of the bazaar is carried on, and various prizes are distributed among purchasers by drawing lots. The great sale is called Nenmatsu Fukubiki Ouridashi, which means ‘The Great Sale by the Distribution of Lot Prizes at the End of the Year.’
“Customers to the Ginza shops are proud of what they have purchased here, and all the goods and articles of Ginza being believed to be of the first rank they don’t care of higher prices.”
– The Nightside of Japan, by T. Fujimoto, 1910